Belfast Telegraph

Saturday 19 April 2014

Lily Allen drives hard bargain to get customised car registration plates

Singer Lily Allen stands next to the limo with personalised plates sold by Speedy Registrations

A Co Fermanagh car registration company which shared the limelight at a recent celebrity wedding is now selling a number plate for another famous customer with a price tag of nearly £16.000

TV presenter Chris Evans has been a repeat customer at Lisbellaw's Speedy Registrations for a number of years.

He has now employed the company's services to sell his well-known 'SPY 500' plate for £15,900. The plate could often be seen on any one of his multi-million pound collection of Ferraris.

The company also saw one of their budget products featured at a celebrity wedding this year.

After marrying Sam Cooper on June 13, Lily Allen hopped into a wedding car featuring number plates from Speedy Registrations.

The 'GIG 3204' plate on the vintage Bentley was bought from Speedy in 1998 for a mere £50.

Jayne Henry, a marketing officer at the company, said it has had its fair share of famous clients during its 27-year history.

"The bus featured in Colleen Rooney's Littlewoods advert was sold by us and we have also sold directly to the footballer Ally McCoist and to Chris Evans."

Ms Henry says most of the company's customers in Britain buy Northern Ireland registrations, as they can be transferred on to a vehicle of any age registered on mainland Britain, thus disguising the vehicle's true age.

Most Northern Ireland customers buy British licence plates as they have more letters, and 'personal' plates are easier to find.

With an annual turnover of £2.5m, Speedy Registrations recently expanded and bought a small number plate dealer in England.

Around 75% of the company's orders are online, with 12 staff based at its Lisbellaw premises.