Lunn's aim to sparkle on website
Portfolio of Fine Diamonds, the diamond jewellery brand from jeweller Lunn's, has appointed Ardmore Advertising to provide creative marketing solutions to help grow its online business in Britain and Ireland.
The Holywood-based agency will create an integrated campaign aimed at increasing the number of visitors to the Portfolio of Fine Diamonds website, as well as direct sales activity among a network of Scotland and England-based retail franchisees.
Several bursts of campaign activity will get under way after a major launch this month.
Lunn's marketing director Suzie Lunn said: "This is an important appointment for our business, which is in the throes of a growth-strategy that will further increase our market share in key locations; particularly online, where there is significant scope for expansion."
Ardmore Advertising managing director John Keane said: "Portfolio of Fine Diamonds is an exciting, innovative and confident brand with serious ambitions to expand. We're thrilled to be part of the team and we look forward to delivering the solutions which will propel further growth."