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Lurgan bakery secures deal with Tesco

By Staff Reporter

Published 01/11/2016

Rodney Cupples of Tesco NI with Carol Little, owner of New Found Joy
Rodney Cupples of Tesco NI with Carol Little, owner of New Found Joy

A Co Armagh bakery which specialises in gluten-free food has struck a deal with Tesco NI worth £20,000.

Lurgan-based business New Found Joy secured the listing in response to growing demand for 'free-from' foods.

The contract will see six of the company's tray bakes hitting shelves in selected Northern Ireland stores.

Owner Carol Little said: "Having run a successful coffee shop business for years, making the move into manufacturing was daunting but exciting at the same time as we were hugely encouraged by customer feedback and even requests.

"This listing with Tesco Northern Ireland has moved us into another new realm altogether and, as a retailer, they don't come much bigger or better with regards support for small, local companies.

"As an artisan bakery, we are a small, agile team with big ambitions. Tesco Northern Ireland's support has been invaluable on this next stage of our business journey."

The team behind New Found Joy formerly ran a coffee shop in Lurgan, where they prided themselves on using traditional baking methods. They later opened a commercial bakery in 2014.

Carol said she got the idea to specialise in gluten-free baked goods after hearing customers explain how frustrating it was having to forego the foods they loved because of their intolerances to ingredients such as gluten.

Tesco NI commercial manager Sean Largey said it had been championing regional food and drink for 20 years and was keen to support artisan firms.

"Free-from foods are becoming much more sought after by consumers and as a retailer, it's great to be able to offer our customers more varieties, especially from local companies," he said.

Belfast Telegraph

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