Machinery firm bolsters overseas staff in bid for sub-Saharan dominance
Published 19/09/2013 | 01:30
A TYRONE firm which makes equipment for the mining, quarrying, recycling and construction industries is aiming to spread its wings in South Africa.
Terex Finlay is locating two marketing and engineering support staff to Johannesburg to support a new distributor and help develop growth in neighbouring markets. Terex GB is the American-owned and Northern Ireland-registered company which purchased Co Tyrone firm Powerscreen in the late 1990s.
Powerscreen designs and manufactures mobile crushing, screening and washing equipment and is one of the group's four main product lines which also include Terex Finlay, Terex Mineral Processing Systems and Terex Washing Systems.
Terex is headquartered in Dungannon and has manufacturing and distribution hubs in Hosur, Southern India and Kentucky – producing a range of more than 50 machines – and exports it products across the world.
Nigel Irvine, Terex Finlay's sales and marketing director, said that the firm aims to become a market leader in South Africa, where it has a new distributor, Bell Equipment.
"We are excited about the opportunities presented with our new dealer which has a much wider reach in terms of market penetration and vitally, more aftermarket sales support," he said.
"We're confident that together we will not just reinforce and increase our dominant mainstream market share, but with the expertise of Bell, we will also make significant inroads with the opportunities in recycling equipment."
Enterprise Minister Arlene Foster said that the firm already has a strong presence in South Africa.
"Locating experienced marketing and engineering staff in South Africa will give the company significant expertise on the ground to work with its distributor and represents a substantial investment in this dynamic marketplace," she said.
This week the firm is exhibiting at Bauma Africa 2013, an international trade fair for construction machinery, building material machines, mining machines and construction vehicles.
The inaugural event is taking place at Gallagher Convention Centre in Johannesburg this week and Terex Finlay will be joined by the minister, who is currently leading an Invest Northern Ireland trade mission to South Africa, and Bell Equipment.
Four machines targeted to the needs of the local sub-Saharan market will be displayed on the Bell Equipment stand at the event.
The number of different kinds of machines Terex Finlay manufactures