Belfast Telegraph

Machinery parts Lisburn company lands £250k of new business

By Staff Reporter

Parts manufacturer Smiley Monroe has won business worth over £250,000 in the US and Asia. The Lisburn company makes conveyors belts and rubber parts for equipment sectors including bulk material handling and road construction.

Now it has announced new business, winning Invest NI support to exhibit at ConExpo, which took place in Las Vegas in March.

Invest NI trade director Alison Gowdy said: "Innovation and research and development are at the core of Smiley Monroe's DNA as a company.

"Visitors to the stand at ConExpo learned more about its diverse product range by slipping on a virtual reality headset and enjoying an immersive, four-minute product experience.

"This innovative way of selling its products helped it to win this new business, and the company is now rolling out the experience at future exhibitions."

Global sales director Chris Monroe added: "We've invested quite a bit of time in developing our knowledge of the market, and since the last ConExpo show in 2014, our export sales have increased by 27%. We're keen to build upon this success.

"This new business is a direct result of our marketing efforts in North America and is a very encouraging signal as we prepare to expand our presence there."

Family-run business Smiley Monroe was founded in Lisburn in 1979.

Belfast Telegraph

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