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Manufacturing firm eyes export opportunities with new India hub

Published 14/11/2011

The draw of the export market has prompted a Lisburn manufacturing company to set up a base in India.

Smiley Monroe makes conveyor belts, synthetic screening media and CNC cut rubber parts for the materials handling and mineral processing industry and is opening an office in the existing Terex manufacturing complex at Hosur, near Bangalore.

Smiley Monroe is a longstanding Terex supplier and also an integral part of the supply chains of other companies in the crushing, screening and recycling sectors.

"Setting up in India makes sound business sense for us because many of our existing customers are already located in what is one of the world's most dynamic markets for the construction and materials handling industries," Vaughan Monroe, managing director of Smiley Monroe, said.

The Ulster company also intends to set up a sales office in Delhi to gain coverage in key regional centres.

"Smiley Monroe is the most recent company in our materials handling sector to set up in India to harness the huge potential of this nation from its ongoing investment in a broad range of initiatives to improve its infrastructure," Dr Vicky Kell, Invest NI trade director said.

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