Marks and Spencer boss' secret weapon offers up a glimmer of hope
You may never have heard of them, but hiring the Lindseys is Marc Bolland's best move yet, insists Simon Neville
Marc Bolland has faced a torrid time over the past four years since he took over the hot seat at Marks & Spencer from Sir Stuart Rose. But there have been the first glimmers of hope for the embattled chief executive, as the ill-fated womenswear division finally started to display signs of improvement.
A cautiously upbeat Mr Bolland proclaimed to the City that through a series of cost-cutting measures and a new "direct sourcing" project, the former high-street sweetheart would be increasing its profit margins faster than previously hoped.
But some were left wondering how he could predict margins will jump by up to 200 basis points by the end of the financial year at a time when the company still seems unwilling to wean itself off its love of promotions.
However, the smooth-talking Dutchman appears to have a secret weapon - or two - in the form of the notoriously shy retailing brothers Mark and Neal Lindsey.
The secretive millionaires, who are based in Hong Kong, were handed control of sourcing at M&S's general merchandise division, with specific responsibility for clothing and footwear, back in March and the decision is being hailed as a masterstroke by M&S supporters and rivals alike.
One senior retail source said: "This is the best decision Marc Bolland has ever made, although I imagine they're getting paid more than he is to come out of retirement."
Known as the architects of Next, the pair were brought into M&S's larger rival and were tasked with setting up a slick and smooth supply chain, cutting out middle men and bringing as much control over each product in-house as possible.
Next turned into the envy of all of its rivals and has led to one of the biggest and smoothest growth stories on the high street.
Mr Bolland is now hoping some of the Lindseys' magic will rub off on his company, and hopes the new sourcing strategy will account for about 75% of the increased profit margins.
He vowed to increase in- house sourcing by 20% between now and next summer. It currently stands at 25%, should hit 30% by the end of the financial year, and M&S now want 60% of sourcing done in-house over the next three years.
He explained: "We used, in the past, 25 fabric mills. Now we use eight."
Meaning, in other words, that costs can be lowered as fewer factories are used as bigger orders command lower prices, while more garments can be designed from the business's Paddington headquarters in west London - cutting out the middle men who work between the company and the manufacturers and, naturally, take their cut and a slice of control.
That is where the Lindsey brothers come in - and M&S is expected to be paying a high price for their services, knowledge and extensive contacts book, especially since the pair had been said to have retired. "There is a six to nine-month planning cycle," Mr Bolland said, "so (the brothers) haven't been involved in the first half results, but they will be in the second half.
"For the direct sourcing project, they are very important."
The half-year figures - with margins up 150 basis points - show he is clearly already taking a knife to the company's overheads, but investors are hoping that, with the Lindseys now behind the wheel and driving the supply chain forward, we ain't seen nothin' yet.
However, the longer term question for investors is this: what happens once their three-year contract is up?
M&S will have to pay even more to persuade the brothers to delay their retirement again.