Belfast Telegraph

UK Website Of The Year

Mind the Gap as retail giant does logo u-turn

By Margaret Canning

Published 13/10/2010

What's in a logo? Plenty, it seems, after fans of US retail giant Gap voiced their anger at a new logo adopted by the 41-year-old company.

It seems that customers found comfort in the familiar 'white on navy' logo, and were terrified and unsettled by the 'black on white' alternative.

In many ways, it seems a no-brainer that Gap should have stuck with what they knew.

Marka Hansen, president of Gap Brand in the US, said the customer came first. "We've been listening to and watching all of the comments. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that - we will bring it back across all channels. There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," she said.

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More


From Belfast Telegraph