Minister wants US to Experience Northern Ireland
Tourism Minister Arlene Foster has started spreading the news of a major showcase of Northern Ireland tourism to be held in New York’s Grand Central Terminal.
The Minister, and Culture Arts and Leisure Minister, Nelson McCausland, will travel to New York later this month for the opening of a week-long celebration called Experience Northern Ireland — Titanic & More. She will also meet American business tourism contacts and promote investment.
The exhibition, from September 24 to 29, has been organised by Tourism Ireland in association with National Museums Northern Ireland, the Northern Ireland Tourist Board and Belfast Visitor & Convention Bureau.
It will be attended by leading airlines, travel trade, media and corporate contacts from the New York and tri-state area.
The showcase forms part of a three-year programme by Tourism Ireland to raise awareness of Northern Ireland and its Titanic heritage in New York. The highlight of the event will be a Titanic exhibition, featuring a replica hull of Belfast’s most famous ship, including interactive storyboards and screens as well as illustrated talks and guides.
The Tourism Minister said: “Millions of New York commuters and visitors to the city will get a taste of what Northern Ireland has to offer as a unique and vibrant tourism and business tourism destination. The exhibition will showcase the very best of Northern Ireland culture, music, entertainment and food.”
Chefs, musicians, craft workers and tour guides will all take part.
The Minister said: “Tourism is now one of the most important indigenous industries in Northern Ireland and plays a chief role in our export economy.”