Belfast Telegraph

Moy Park to join Coca-Cola, McDonalds and Sony at 2014 World Cup in Brazil

by CLARE WEIR

A Northern Ireland poultry firm is sharing advertising space with the likes of Coca-Cola, McDonalds, Sony and Visa as part of a wider sponsorship deal of the World Cup in Brazil next year.

Back in 2010, Moy Park's Brazilian parent company Marfrig's announced it was to sponsor the 2010 (in South Africa) and 2014 World Cups and the company logo was beamed to TV screens all over the world on Tuesday as part of an official press conference.

The organising committee of the World Cup held a meeting at Costa do Sauípe, Bahia, in Brazil yesterday ahead of unveiling the final allocation of 'pots' for the Brazil 2014 final draw, which is due to happen next Friday.

Viewers were able to see the Moy Park name in the background behind FIFA president Sepp Blatter and as with the event in South Africa in 2010, the name of Moy Park will flash up around the pitches throughout the matches involving European teams.

Moy Park began as a farming company in 1943 in Moygashel, and was acquired by Marfrig in 2008. O'Kane Poultry in Ballymena was acquired in 2010 and the firm produces products for the Prince of Wales' Duchy Originals brand and a new range with celebrity chef Jamie Oliver.

The company is recognised as one of the largest growers of organic, free-range and corn-fed birds in the world.

Belfast Telegraph

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