Online location-based social network ipatter.com has launched in Northern Ireland, giving businesses a new opportunity to keep customers updated on what is happening in their organisation.
Ipatter.com, which originally launched in England in April 2010, has encouraged 85,000 connections between almost 2,000 'Broadcasters' (businesses who sign up to the site) and their contacts.
Widely regarded for its ability to champion small businesses and help organisations to promote themselves over the internet, ipatter.com has been brought to Northern Ireland to build online businesses communities surrounding major cities and towns including Belfast, Omagh and Londonderry.
A wider roll out across the Republic is expected later this year.
Heading up ipatter Ireland is Charlie O'Connor, who has been working in the IT industry for 20 years, 10 of which based in Northern Ireland.
Mr O'Connor said: "It's a fantastic and proven opportunity for businesses who want to directly connect with others. I'm very excited we've been able to launch the site in Northern Ireland, particularly off the back of the success it's had in England".
Belfast firms already using ipatter include VerysimpleIT, FTI Legal Services and online station Now Radio.