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NI granola will help Swedes 'live a little'

By Staff Reporter

A Co Down husband and wife granola firm has announced its first business in Sweden, supplying a major supermarket. Just Live a Little in Portaferry will supply its Oaty range to discount chain Netto in Sweden.

Owners David and Jill Crawford made contact with Netto after taking part in an Invest NI trade mission to Sweden and Denmark this year.

Mrs Crawford ­- the company's sales director - said: "We are delighted to have secured this business in a market which has a strong focus on healthy products at breakfast and for snacking.

"We met the key buyer at Netto in Stockholm during an Invest NI trade mission to Sweden, one of our target markets in Europe. We pitched for business, provided samples and subsequently received a significant order from the supermarket chain.

"Winning business with Netto gives us a strong foothold in the market, with over 150 stores across Sweden and outlets in other neighbouring markets.

"This latest success has reinforced our conviction that there's a developing demand for natural and healthy artisan products and we hope to continue to grow our business as a result."

The firm also used Invest NI's trade advisory service to help set up meetings with Netto, which is part of Denmark's Danks supermarket group.

Invest NI director of trade Alison Gowdy praised the company for its approach: "This family-run business has been very proactive in looking to new markets for business growth."

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