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Northern Ireland advertising agency Lyle-Bailie ceases trading

By Claire Williamson

Leading Northern Ireland advertising agency Lyle-Bailie has ceased trading.

It was responsible for some of our most famous TV adverts, including road safety and the anti-violent messages of the Troubles era.

The agency cited the downturn in Government advertising spend and declining budgets against a backdrop of uncertainty over future budgets, contributing to the situation.

Read more: Eerily prophetic Troubles ad that shocked us in 1993 gets 500,000 views in one day

Company co-founder and Managing Director David Lyle said: “It is with the deepest regret that despite all our best efforts we have been unable to improve the company’s position.

"Our biggest challenge was maintaining our high-quality standards within ever reducing budgets amid growing uncertainty about the future.

"The failure to agree a budget for Northern Ireland has been a major factor in this uncertainty.

"These are difficult times for everyone in business and I wish to pay tribute to our loyal, dedicated and talented staff whose commitment to the business and the creative quality of our output has been unwavering in the face of these recent financial difficulties.

"Furthermore, I want to thank our clients for the opportunity to provide them with such effective and memorable campaigns down through the years”.

The company had recently wound down its staffing levels and the decision on Friday by the directors will mean the loss of six jobs.

Lyle Bailie was established in 2004 following the management buyout of McCann Erickson Belfast by directors David Lyle and Julie Anne Bailie.

Lyle had worked with the agency from 1986.

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