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Northern Ireland coeliac-friendly bakery lands a £220k contract to supply Tesco

By Margaret Canning

Published 12/05/2016

Sean Largey, Tesco NI’s commercial manager, and Christine Shaw, founder of Moditions Bakery, announce the deal worth around £220,000
Sean Largey, Tesco NI’s commercial manager, and Christine Shaw, founder of Moditions Bakery, announce the deal worth around £220,000

A small Northern Ireland bakery has won a £220,000 deal to supply gluten-free goods to Tesco.

Moditions, which started out in Christine Shaw's kitchen, will provide cakes and soda bread mix to an initial 15 stores here.

The company joins Rule of Crumb - also in Co Antrim - in meeting the growing demand for gluten-free food products.

Moditions, which is based in Randalstown, was set up two years ago by Christine, who wanted to make gluten-free baked goods for her coeliac husband.

Her coffee cake, jam and coconut cake, sticky tealoaf and Irish soda bread mix will be sold in Tescos from this week, coinciding with National Coeliac Awareness Week.

Christine said: "All of the recipes are simply old, traditional favourites, tweaked and altered slightly to make them coeliac-friendly. We source all ingredients locally where possible and make our own jams on-site."

Sean Largey, commercial manager for Tesco Northern Ireland, added that demand was growing among consumers for 'free-from' ranges from companies such as Moditions.

The news came as Rule of Crumb - a food company set up by business partners Colum McLornan and Claire Hunter, who also run the Marine Hotel in Ballycastle - said its share of the market was growing.

The business is now supplying goods from muffins, breads and pies to breaded chicken goujons, fish fingers and chicken Kievs.

Its chicken products are made by Premier Poultry in Downpatrick and stockists include online grocer Ocado and Booths Supermarkets, which has 29 stores in England, as well as independents and butchers in Northern Ireland.

It has also exported its goods as far way as France, Malta, the Middle East and Asia.

Mr McLornan said: "We are experiencing a huge increase in enquiries from all over the world for our gluten-free products. People are demanding a range of quality products which taste as good as the real thing."

Claire Hunter was named Belfast Telegraph Woman of the Year in Business in 2014.

Belfast Telegraph

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