Northern Ireland financier Keys Commericial Finance rebranded after deal
Finance house Keys Commercial Finance has rebranded following a six-figure shareholder buy-out. The Northern Ireland firm is now led by majority shareholder Judith Totten and has been renamed Upstream Working Capital.
And it said it wanted to position itself as a major provider of working capital for small to medium-sized businesses. As Keys Commercial Finance, it had provided £120m in funding over the past year, a spokeswoman said.
It will provide a combination of invoice and asset financing, and other business advisory services.
Judith Totten said: "After funding our own shareholder buyout, we took the decision to diversify the business and take it in a new direction, increasing the funding options available to SMEs and supporting confident growth by providing flexible working capital solutions."
A new trade finance product was "unique" in Ireland and aimed at firms with a strong order pipeline but limits on other funding.