Belfast Telegraph

Northern Ireland tourism industry set for lesson in how to go digital

By Yvette Shapiro

A major event to help the Northern Ireland tourism industry raise its profile worldwide will be held in Belfast in November.

Digital Tourism will encourage hoteliers, tour companies and operators of visitor attractions to make better use of digital technology in their international marketing. The event, at Titanic Belfast, is being organised by Digital DNA in partnership with Tourism NI. Dozens of speakers and experts are taking part.

Previous speakers have included senior figures from Google, Expedia, lastminute.com and Aer Lingus.

"With the expenditure for tourism here increasing 4% in 2016 to £778m, tourism and hospitality is growing year on year and digital is now an integral part of this growth," said Digital DNA's Gareth Quinn.

Belfast Telegraph

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