Northern Ireland's SMEs need to be more web aware, says Yellow Pages owner
Some Northern Ireland firms are 'making themselves invisible' through wonky websites and lack of awareness about the internet, according to research.
Hibu, which owns the Yellow Pages, polled SMEs and consumers in Northern Ireland and nine major UK cities and found over half (53%) of SME employees in Northern Ireland said their business did not have a website.
Just under a third (31%) think their customers actively use the web to search for products.
In reality, 80% of Northern Ireland people use search engines to research businesses. David Malone, Northern Ireland regional manager for Hibu, which went into administration last month, said: "Northern Ireland's smaller businesses must be as active as their customers online."