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Pay plunges for Burberry chief as fashion retailer battles slow growth

Published 06/06/2016

The boss of Burberry has seen his pay slashed as the company struggles with slower growth
The boss of Burberry has seen his pay slashed as the company struggles with slower growth

Burberry chief executive Christopher Bailey has seen his pay plummet 75% as the fashion retailer battles slowing growth and a falling share price.

Mr Bailey's pay for 2016 came in at £1.9 million, down from £7.5 million, after he lost out on a bonus due to Burberry missing profit targets.

Last year, his bonus alone stood at £1.7 million and he also received incentive payments that boosted his award.

Burberry's annual report reveals that Mr Bailey's base salary remained flat at £1.1 million and was topped up by £464,000 of allowances and pension payments of £330,000.

Chairman John Peace said: "Our overall approach to incentive structures for all staff, including senior management, is based on performance."

"When the business does not perform as well, this has an impact on what we pay to our staff. And when the share price falls as it has in the past year, this has a substantial impact on historical share awards."

Last month, the group said it would slash £100 million in costs to help offset difficult trading after reporting a 10% fall in full year profits. To compound matters, the company's share price has dropped 35% over the last 12 months.

The luxury firm, which is famous for its trench coats and check scarves, has been hit by lower spending by Chinese tourists in continental Europe and a collapse in the Hong Kong luxury market.

The retailer makes around a third of its sales from the Asia Pacific region and has been hit hard as Chinese consumers have reined in their spending, particularly in Hong Kong - traditionally a prime shopping destination for Chinese consumers.

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From Belfast Telegraph