Golf fever spreading across Northern Ireland thanks to the Irish Open has helped boost business for a Co Down sporting firm.
Belfast and Ballygowan-based Fred Daly Golf was established by Robin Daly, son of Northern Ireland's only Irish Open Champion Fred Daly, in 2007.
The company's new range of golf clubs, the Peanut Putter, has had pre-orders in excess of 300 ahead of its official launch during the championships in Portrush.
The clubs employ technology to help golfers improve their game and sink more putts, and have already been used by top professionals including Darren Clarke, Simon Dyson and Vijay Singh.
With investment by Invest NI and Halo Business Angel Investors Gary McCausland and Michael O'Neill, the Peanut Putter has seen a top 10 finish on the European Tours and was selected as official putting club in Victoria Square's golf challenge.
Robin Daly said that his father made several of the clubs that he used to win the British Open, his two Irish Opens and compete in two Ryder Cups in the US.
"He taught and inspired me to combine my passion for golf with business and I am confident that this brand new putter concept is one of the best in the world," he said.
Alan Boyd, research and design director at Fred Daly Golf, said that the range is a perfect example of innovative design.
"As a design engineer, the most rewarding part of the job is seeing form and function combine," he said.
"We can't give you a better score, but we can and do make putters that enable you to consistently find your game."