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Portadown firm signs deal with Asda

By Lesley Houston

Published 26/05/2015

Susanna Hassard, Asda’s regional buying manager for Northern Ireland and Scotland (Grocery and Produce), and Tim McVicker, commercial director of Kestrel Foods
Susanna Hassard, Asda’s regional buying manager for Northern Ireland and Scotland (Grocery and Produce), and Tim McVicker, commercial director of Kestrel Foods

Portadown food firm Kestrel Foods has landed a contract with Asda to supply four lines from its Forest Feast dried fruit range into 257 of its stores across the UK.

Owners Lorraine and Michael Hall, who already supply products to more than 30 countries worldwide, said the new range will be on the shelves of Asda by June 1.

The fruitful deal marks the first UK-wide contract for the Forest Feast lines which include exotic dried mango, sour mango, coco mango and wonder berry mix. The dried fruit, nut and seed products are produced for snacking, baking and cooking.

Tim McVicker, commercial director with Kestrel said: "Having our products showcased at Asda stores across the UK is a fantastic development for our business and one which represents a significant growth opportunity."

Susanna Hassard, Asda's regional buying manager for Northern Ireland and Scotland said: "Forest Feast's focus on new product development, convenience and health are all vital credentials which have established a trusted supplier relationship and a range which is of huge appeal to our customers.

"Asda is committed to supporting local companies and showcasing the very best of Northern Irish suppliers and produce across our UK network of stores."

Belfast Telegraph

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