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Portaferry firm secures German deal

By Rachel Martin

Published 13/09/2016

Jill Crawford of Just Live a Little granola company
Jill Crawford of Just Live a Little granola company

Co Down granola company Just Live a Little has struck a deal with a German food distributor to have its products shipped out to more than 14,000 households.

The deal will see the Portaferry firm supply Foodist, a Hamburg-based food box delivery service, with its Cranberry and Cashew Granola gourmet breakfast cereal.

The firm is run by husband and wife team David and Jill Crawford from their barn on the Ards Peninsula.

Commercial director Jill Crawford said: "This agreement gives us a strong foothold in Germany, one of the biggest markets in Europe for gourmet products.

"We had been asked to supply our granolas in December for inclusion in a healthy box developed by Foodist for the German market.

"They subsequently came back to us with a request to supply the granola for their online store and main gourmet box, a more significant contract and another tremendous endorsement of the quality of our products by customers in what is among the most quality conscious of markets," she added.

"It's a very exciting and health focused marketplace, one we have been focusing on for some considerable time."

Just Live a Little was formed in 2009 and now exports its granolas throughout the UK and in markets such as Hong Kong and South Korea.

Foodist specialises in unusual brands which are ordered online and delivered to its 14,000 subscribers.

Each month, Foodist sends its customers a selection of international delicacies in the Foodist Box - the subscribers are surprised with a different selection each month. The company was formed in 2012 by three entrepreneurs who raised significant support through a crowdfunding project in Germany and gained fame when it was featured on Germany's version of Dragons' Den.

Belfast Telegraph

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