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Pound blamed for popcorn price rise

By Kalyeena Makortoff

Published 13/10/2016

Adam Sopher, of upmarket popcorn brand Joe & Seph's, has said a weaker pound has driven up the price of imported goods like sugar, chocolate and corn (Stock picture)
Adam Sopher, of upmarket popcorn brand Joe & Seph's, has said a weaker pound has driven up the price of imported goods like sugar, chocolate and corn (Stock picture)

Gourmet popcorn lovers may soon be left with a bad taste in their mouths, with the post-referendum slump in sterling set to result in price hikes for the popular snack.

The founder of upmarket popcorn brand Joe & Seph's said a weaker pound has driven up the price of imported goods like sugar, chocolate and corn, while compounding climbing dairy costs.

"We are now looking at how much of these increases we can absorb and how much will need to be passed on to customers in the form of higher prices," Adam Sopher said.

Mr Sopher, who started Joe & Seph's with his father in 2010, explained that the London-based company was already feeling a squeeze from the rising cost of butter, amid a European fat shortage and a 5% drop in UK milk production versus 2015.

But the drop in sterling prompted the company's supplier Foodspeed to raise butter prices by a further 50p per kilo. Joe & Seph's also imports foods like chocolate and corn.

Belfast Telegraph

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