PR agency expands new media expertise
A Northern Ireland PR company has recruited to expand its content marketing and social media offering.
JPR, whose clients including IKEA, Flybe, Ulster Bank, Harland and Wolff and Henderson Group, now has a team to 12 with the addition of Michael Purcell, who previously founded and ran Firefly Integrated Marketing Communications.
The company said his expertise in video production and content marketing will enable it to enhance its offering in these areas, including providing an in-house video production service.
JPR managing director, Jane Wells, said that the company had increasingly been providing clients with social media and content marketing services in addition to media relations, event management, public affairs, and consumer PR.
"We are delighted to add Michael to our team to help us continue to build on our success in this area," she said.
Before joining JPR, he provided video and social media services to organisations including Deloitte, Belfast Health & Social Care Trust, University of Ulster, and Cancer Focus.