Price wars put inflation to new low
Increasing supermarket competition has dragged price inflation in the sector down to its lowest level for almost eight years.
Supermarket inflation fell to 0.8% in the 12 weeks to June 22, according to the latest till-roll figures from Kantar Worldpanel, which is the lowest level the research group has seen since it began collecting this data in October 2006.
Kantar Worldpanel consumer insight consultant Fraser McKevitt said: "The low grocery price inflation in this period will be welcome news for household budgets.
"The outlook is positive as we predict continuing sub-1% levels into the near future, providing some relief for cash-strapped consumers."