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Primark sales bounce back after pre-Christmas slump

By John Mulligan

Sales at Primark are expected to have climbed 4% in the six months to the end of this week as trading improved after Christmas and margins strengthened.

Associated British Foods (ABF) said on a constant currency basis, sales at the retailer are likely to be 7.5% higher in the period.

"Cumulative like-for-like sales have improved since the January trading update and are expected to be level with last year in the first half after better trading during the period since," it said.

Dublin-headquartered Primark's sales had been hit in the run-up to Christmas and during the festive season as a result of unseasonably warm weather.

Primark has nine stores in Northern Ireland.

"Early trading at our two new stores in the US has been encouraging," added ABF.

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