Belfast Telegraph

Sunday 20 April 2014

Pub group relaunches brand to broaden appeal

Varsity student bars owner Barracuda Pub Group is relaunching its Smith & Jones brand.

The company, the owner and operator of 205 managed pubs throughout the UK, has redesigned the Smith & Jones logo to broaden its appeal and increase its customer base. The brand has operated for the last ten years as a "stealth" brand.