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Recruitment worries after 'super charity' comes of Age

Published 31/03/2010

The merger of two charities for the elderly will have a knock-on effect on recruitment, a recruitment specialist has said.

Age Concern and Help the Aged announced they will merge to form Age UK, with a branch in Northern Ireland called Age NI.

Kim Johnston, managing director of recruitment company Kim Johnston Executive Search said the that Age Concern and Help the Aged merger had been carefully planned.

"It makes sense in a marketplace where the charitable pound is competing more than ever before with other expenses closer to donors' hearts.

"It may well turn out to be the first in a string of 'super charities' that are formed over the next two years." But she said mergers could pose recruitment challenges as slimmed-down organisations looked for the best people.

Ms Johnston added: "Senior management in our top charities are going to have to become more creative in how they go about their business.

"Negotiating skills will be valued at a premium during a time when getting major corporate organisations to part with their money is increasingly difficult."

She also said there could be more competition from the rest of the UK for senior jobs in Northern Ireland-based charities.

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