The retail world needs to face up to customers now using broadband-enabled devices to access the internet while out and about during the day, said BT.
According to new research findings from BT, a revolution is hitting the high streets.
In May, BT launched its Total Broadband Anywhere option, an all-inclusive package offering a free, internet-capable smartphone — the BT ToGo — which delivers a complete broadband service for use both at home and out and about.
Surfing the web, sending and receiving emails, making calls or texting is commonplace for a lot of consumers now, said BT.
More than 34,000 customers had already signed up for the service at the end of July.
“Broadband on the move is bringing about a change in consumer behaviour,” said BT futurologist Ian Neil.
“Retailers should take advantage of the fact that customers may now have access to the Internet whilst in-store and, for example, use their wifi connections to deliver expert advice via a store intranet channel.”