Retailers given a September lift by Rugby World Cup
Falling store prices and Rugby World Cup promotions helped boost retail sales in September at the fastest monthly rate since December 2013, according to official figures.
The Office for National Statistics (ONS) said the quantity bought in the retail industry is estimated to have increased by 1.9% compared with August.
Year-on-year sales registered a 6.5% increase.
ONS head of retail sales statistics Kate Davies said: "Falling in-store prices and promotions around the Rugby World Cup are likely to be the main factors why the quantity bought in the retail sector increased in September at the fastest monthly rate seen since December 2013.
"The retail sector is continuing to grow with September seeing the 29th consecutive month of year-on-year increases."
Ian Gilmartin, head of retail and wholesale at Barclays, said: "September's ONS retail statistics show that it was a really impressive month for retailers, accelerating August's strong numbers.
"Hosting the Rugby World Cup provided a timely boost to sales."