Retailers suffer a difficult month despite discounts
High street sales fell flat in July despite widespread and heavy discounting by retailers, figures show.
Sales narrowly missed falling into negative territory as the BDO monthly High Street Sales Tracker recorded 0% growth in overall year-on-year sales.
The dismal figures confirm a sixth successive month without growth for the UK's retailers, who have attempted to lure in shoppers with extended sales offering discounts of up to 70%.
Fashion sales were down 1% compared with July last year following June's poor weather. Sophie Michael of BDO LLP said: "Inflation is low, as is unemployment, but so is consumer confidence."