Belfast Telegraph

Revival plan unveiled for Austin Reed

By Holly Williams

Menswear retailer Austin Reed, who operated two stores in Northern Ireland, is set to return to the high street with 50 new stores, less than a year after it collapsed with the loss of around 1,000 jobs.

Edinburgh Woollen Mill Group, which bought the 116-year-old chain's brand and five concessions from administrators in May, revealed an ambitious £100m revival plan to relaunch Austin Reed.

It said the new stores would open towards the end of next year, including a flagship in London. But it had no details on whether new stores would be opened in Northern Ireland.

Administrators of Austin Reed shut 120 stores after they failed to find a buyer for the entire business, with Edinburgh Woollen Mill unwilling to take on the entire store estate as part of its deal. The company also owned Viyella and Country Casuals, which operated a store in Belfast. There was also an Austin Reed at Junction One retail park.

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