Ryanair - the budget airline whose eccentric chief executive, Michael O'Leary, once said he would introduce "standing room only" flights if it were legal - has completed its customer service U-turn with the introduction of its first business class seats.
The carrier announced yesterday that passengers who fly 'Business Plus' will get priority boarding, an increased bag allowance of 20kg, fast-track security at certain airports and the option to change their flight up to 40 minutes before departure. Tickets start from £59.99.
However, the "premium seating" offered to business class passengers is merely the front, rear and middle exit rows of the plane, which offer slightly more legroom. And like others on board, they will have to pay for food and drinks.