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Sales give Superdry festive boost

By Jamie Grierson

Published 13/12/2012

Superdry owner SuperGroup shrugged off the consumer gloom as higher sales and profits set it up for a merry Christmas.

The group, whose UK and Ireland portfolio features 81 wholly-owned stores, 71 concessions and five franchises, said like-for-like sales in the six weeks since October 28 were up 9.3%, compared to 3.9% growth in the previous six months.

SuperGroup, which started life as a market stall in Cheltenham, said the strong current trading performance meant it was well-positioned ahead of the key festive period.

The business opened a store in Belfast's Victoria Square earlier this year, while it also has a sister shop, Cult, on Royal Avenue.

SuperGroup chief executive Julian Dunkerton said: "Although the trading environment has remained challenging and volatile, the group's sales performance in the first half of the year has been encouraging.

"The economic outlook remains uncertain but I am confident in our strategy and our ability to maximise the opportunities we have in the UK and internationally and deliver our full year profit targets."

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