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Shake-up to see hundreds of jobs lost as Twitter shrinks workforce 9%

Published 27/10/2016

Twitter's restructuring will focus on its 'sales, partnerships and marketing efforts' in order to become profitable
Twitter's restructuring will focus on its 'sales, partnerships and marketing efforts' in order to become profitable

Social media giant Twitter is to swing the axe on hundreds of jobs as it moves to reduce its global workforce by 9% in a major shake-up of the business.

Around 347 jobs are set to go as the firm trims its 3,860 headcount. T he San Francisco-based firm said the restructuring would focus on its "sales, partnerships and marketing efforts" in order to become profitable next year.

It came as the firm announced that revenues rose 8% year on year in the third quarter to 616 million US dollars (£502 million).

The firm made a net loss of 102 million US dollars (£83 million) in the three months to the end of September, an improvement on last year's loss of 132 million US dollars (£108 million) for the period.

Advertising revenues slowed to 6% growth in the third quarter to 545 million US dollars (£444 million), easing back from 18% growth in the second quarter.

Chief executive Jack Dorsey said the company was making the "necessary changes" to ensure it was primed for long-term growth.

"We see a significant opportunity to increase growth as we continue to improve the core service," he added.

"The key drivers of future revenue growth are trending positive, and we remain confident in Twitter's future."

Twitter said it will take a cost hit of around 10 to 20 million US dollars (£8.2 million to £16.3 million) as a result of the restructuring, with the lion's share of the money being spent on severance payments for staff.

It added that as part of the shake-up the firm will move from three sales channels to two.

Anthony Noto, Twitter's chief financial officer, said: "We're getting more disciplined about how we invest in the business, and we set a company goal of driving toward GAAP profitability in 2017.

"Over time, we will look to invest in additional areas, as justified by expected returns and business results."

The firm said its average monthly active users rose 3% year-on-year in the third quarter to 317 million, while the average daily active user rate rose 7% over the period.

Twitter is said to be in talks with several companies about a possible takeover, with Google and Salesforce.com among the firms eyeing the microblogging site.

Colin Cieszynski, chief market strategist at CMC Markets, said: " This announcement looks like Twitter may be primping itself in the hope of attracting a better bid, perhaps later today, perhaps in the coming weeks.

"The longer we go without a bid, however, the more likely the company may continue on alone."

Twitter declined to reveal whether the job cuts would impact its UK operation.

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