Sky enjoys its biggest growth for four years
Television giant Sky shrugged off the increasing threat from rival BT as it notched up its best first quarter UK customer growth for four years.
The group said it added 77,000 customers in the three months to the end of September across the UK and Ireland, up 50% on a year earlier, while profits in the region leapt by a fifth to £358m, helped by cost cutting.
Sky, which serves more than 20 million customers group-wide following the acquisition of businesses in Italy and Germany, hailed a "strong start to the year" as it posted a 10% leap in overall group earnings to £375m.
It comes despite the launch of BT's Champions League coverage, with the group seeking to lure customers away from Sky.
Sky said: "In what was expected to be a tough trading period, our investments in world class content and innovation delivered a good quarter of financial and operational growth."
Its rate of churn - which measures the number of customers quitting the group - fell to 9.8% in the UK, down from 10.9% a year earlier.