Sky launch on-demand budget box
IN a bid to stay ahead of on-demand and internet streaming services, Sky is launching a £10 box that allows users to watch on-demand services with a subscription.
The new Now TV device will hope to challenge the £299 YouView box – a joint venture between BT, TalkTalk, the BBC, ITV, and Channels 4 and 5 that offers on-demand TV without subscription.
The launch of Now TV comes after Google launched its own budget streaming device, Chromecast.
Now TV will allow access to channels such as iPlayer and Sky Sports, though there are notable absences like Netflix, Lovefilm, ITV Player and 4oD.
Now TV will also offer access to web services like Facebook and Spotify, but users will still have to pay to get some channels – Sky Movies will cost £8.99 per month for three months (£15 after).
The launch of Now TV accompanied Sky's latest earning report, which showed full-year revenues rise by 7% to £7.24bn with operating profits of £1.33bn, up 9%.
From September Sky will offer a wi-fi capable Sky+HD box as standard, as well as new wireless adaptors to upgrade older hardware.