Sky Mobile to allow customers to keep unused data
Sky has launched its mobile network to consumers with an offer that allows them to keep unused data for up to three years and then use it when they wish.
Sky Mobile, which uses O2's signal to power the service, goes on sale today after the TV giant announced late last year that its deals would let customers keep data they do not use in their plan in a "piggybank" each month, redeeming it whenever they wish from a new companion app.
Customers will also be able to change their data plan each month - with Sky offering 1GB, 3GB and 5GB Sim-only plans.
Existing Sky TV customers will receive unlimited calls and texts for free - an offer that will cost an extra £10 a month for those not with Sky TV.
Sky+ customers will also be able to sync their recorded programmes to their smartphone and watch them whenever they like for free.
Sky said their plans will start at £10 a month for 1GB of data, rising to £20 for 5GB.
The firm will also offer a "pay as you use" option for calls and texts, with phone calls costing 10p a minute and texts 10p each.
Sky said it hoped the service would be a "disruptor" in the mobile market.
A survey commissioned by Sky Mobile suggests that almost 20 million UK smartphone users deliberately buy more data than they need each month for fear of being overcharged.
Almost three quarters (72%) of those buying unnecessary data end up losing around 1GB of their allowance every month, while 21% said they have no idea how much data they have left at the end of each month, the poll found.
The firm's UK and Ireland chief executive, Stephen van Rooyen, said: "We're excited that Sky Mobile goes on nationwide sale today, which is great news for UK consumers.
"Right now mobile contracts are inflexible and confusing and we all know people are buying more data than they need to avoid those extra charges."
:: ICM Unlimited surveyed 1,631 UK smartphone users in November.