Belfast Telegraph

Sky sales rise in first quarter despite advertising dip

Sales at broadcaster Sky rose in the first quarter, despite a drop off in advertising linked to rivals cashing in on Euro 2016.

The group said that like-for-like sales rose 5% in the period, driven by growth in Germany and Austria.

Chief executive Jeremy Darroch said: "I'm pleased with the start we have made to the year, with like-for-like revenue growth of over 5% and more than 100,000 new customers joining Sky. We finished the quarter strongly after a slower start against the backdrop of the Rio Olympics and Uefa Euro 2016.

"We are on track financially in a year of investment on screen."

Advertising revenue dipped 3%, with Sky flagging "a quiet quarter on screen and our competitors benefiting from Uefa Euro 2016 and the Paralympics".

UK revenues grew 5% to £2.1 billion and group sales were up 7% to £3.1 billion on a constant currency basis.

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