Belfast Telegraph

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Sky sales rise in first quarter despite advertising dip

Published 13/10/2016

Sky's sales were up in the first quarter of the year
Sky's sales were up in the first quarter of the year

Sales at broadcaster Sky rose in the first quarter, despite a drop off in advertising linked to rivals cashing in on Euro 2016.

The group said that like-for-like sales rose 5% in the period, driven by growth in Germany and Austria.

Chief executive Jeremy Darroch said: "I'm pleased with the start we have made to the year, with like-for-like revenue growth of over 5% and more than 100,000 new customers joining Sky. We finished the quarter strongly after a slower start against the backdrop of the Rio Olympics and Uefa Euro 2016.

"We are on track financially in a year of investment on screen."

Advertising revenue dipped 3%, with Sky flagging "a quiet quarter on screen and our competitors benefiting from Uefa Euro 2016 and the Paralympics".

UK revenues grew 5% to £2.1 billion and group sales were up 7% to £3.1 billion on a constant currency basis.

Press Association

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