Software company rebrands as it bids to enter new markets
Published 16/03/2010 | 10:03
A Belfast software company has launched a new brand image as it prepares to target success in the US.
Etain Software, formerly known as EG Information Consulting, provides software to customers across industry.
The new brand identity, created with design support from Invest NI and the European Regional Development Fund, is part of a wider export marketing strategy which includes plans to launch into the US technology market.
Etain Software, which has been in business for 10 years and employs 27 software engineers, won a landmark contract in the US with Denver Gold, a precious metals firm last month.
Peter Shields, Director, Etain Software said: “Our success in winning the Denver Gold contract has given us a foothold in the lucrative US market and we are now working on potential new contracts there. Alongside this, we have focused on strengthening relationships with existing customers and further developing markets closer to home. Our strong product portfolio, highly talented people and now our new Etain Software brand will ensure we have the strongest possible presence in all markets.”