Belfast Telegraph

Thursday 17 April 2014

Sports firm enjoying overseas growth after £90k investment

A sports company has announced five new contracts in the US and South Africa for its online golfing product.

PerformanceActive International in Belfast developed golf practice programme Mygripzone.com last year, and it has since been adopted by Florida University, the Mississippi Institute of Golf and golf academies in Johannesburg and Cape Town.

The company recently invested over £90,000 in business development and recruited two new managers to support future growth. Invest NI said it had offered the firm over £36,000 of support.

Managing director Fergus Wallace said: "The US and South Africa are key target markets for Mygripzone and we're delighted to sign up five more customers following business development trips there. Golfers, coaches, teams and academies in 24 countries are now using the product and the support we have received from Invest NI has undoubtedly contributed to our progress to date.

"Mygripzone has been developed on a mobile-based platform and further coach and player features are being added over coming months. Having our additional management on board will be crucial in maintaining, and building on, the momentum we have gained in our target markets."

Ian Murphy, director of growth and scaling at Invest NI, said: "Its recent investment will give PerformanceActive the capabilities to undertake further product development and also to move into other sports."

The company completed Invest NI's Propel programme for self-starters and has also received investment from the agency's proof of concept fund, which supports early stage businesses.