Hmv have come under fire after disgruntled staff took over the struggling retailer's Twitter account to express their anger at being fired.
Workers at the entertainment store "live blogged" their own sacking on the micro-blogging site as the administrators who took over the business confirmed news of 190 firings.
The redundancies were made at the company's head office and distribution centres and aren't thought to have an impact on its Northern Ireland stores.
HMV moved to delete the @hmvtweets account, which broadcast news of a "mass execution of loyal employees" to 61,500 followers. However the tweets had already been copied on screen grabs and widely distributed.
The rogue tweeter began: "We're tweeting live from HR where we're all being fired! Exciting!!" Another tweet, apparently from an iPhone, reported "60 of us being fired at once".
A subsequent posting read: "Just overheard our Marketing Director (he's staying, folks) ask 'How do I shut down Twitter?'"
The insurrection lasted 20 minutes before the company removed the tweets, which began trending with the hashtag, #HMVXFactorFiring.
Deloitte, appointed to run HMV following the firm's collapse into administration, confirmed that about 190 jobs had been cut across the company's head office and distribution network.
The cuts were concentrated mostly in HMV's office on Eastcastle Street, London, where 78 jobs have gone.
However no redundancies have been made at the shops and all the outlets continue to trade.