Belfast Telegraph

Student competition winners launch Action Cancer advertising campaign

Winners of the 2010 Publicity Association of Northern Ireland (PANI) Student Workshop Competition went live today with their award winning work that promotes awareness of the free breast screening service available through Action Cancer.

The advertising campaign will appear on posters, in national press titles, in pubs, restaurants, and online throughout Northern Ireland.

It will feature a series of Action Cancer ‘ambassadors’ promoting the benefits the Action Cancer free breast screening service delivers.

The University of Ulster students who won the PANI Student Workshop Competition were Celina Stretz, Séan McCaffery, Dan Farnan, Jonathan Fleck, Coleen Fitzsimmons, and Rachel Lusty.

Jonathan, a placement year Visual Communications student, said: “This is the first time the PANI competition has delivered work that will feature on posters and in the papers, and it will be fantastic to see our work go live.

"We are delighted that it is being used to promote Action Cancer and support their free breast screening service.”

Local advertising agency, Navigator Blue, mentored the team throughout the process and helped guide them through research, strategy and media planning.

Terry Corr, creative director at Navigator Blue, said the vision and clarity of thought the students had was outstanding.

"They should be very proud of the work, the campaign does everything a good ad should – it captures the attention and delivers a very clear message.

"Any advertising agency would be pleased with this work and we are certainly very proud that we helped the students deliver to such a high standard.”

The PANI competition was briefed to six teams of students at the University of Ulster and each team was mentored by local advertising agencies including ASG, Ardmore, AV Browne, FireIMC, Genesis and Navigator Blue.

The winning work was judged by an industry panel set up by PANI and announced on 15th June.

Since the announcement the students have been working closely with Action Cancer and Navigator Blue to produce the work that will appear all over Northern Ireland from today, including directing a photo shoot and designing the layouts for the advertisements.

Dougie King from Action Cancer said: “The adverts have incredible impact and communicate our key messages clearly and effectively.

"It has been a pleasure working with PANI and Navigator Blue – but the greatest credit has to go the students; the winning work speaks for itself.”

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