Belfast Telegraph

Sunblest search is on for Northern Ireland’s funniest one-liner.

Sunblest has launched a new campaign to find Northern Ireland’s best one-liner. ‘Breadpan’ humour was unveiled by the brand to celebrate their new look packaging and commitment to ‘put a smile’ on faces right across the province.

Top comedy duo Conor Grimes and Alan McKee were on hand to kick off the new initiative and encourage the would-be comedians out there to share their wittiest one liner. The best jokes will be in with the chance of winning some great prizes, while the ‘funniest funny’ will be chosen to appear in Sunblest’s advertising next year.

"Sunblest is intrinsically woven to Northern Irish life. Much like our inimitable sense of humour", says Sunblest brand manager, Elva O’Connor.

“‘Breadpan’ humour is the perfect pairing of two local greats! Consumers here have grown up with Sunblest products, from our pancakes and potato bread, to soda farls and our legendary Veda. As a nation we are also world renowned for our great wit – ‘Breadpan’ humour provides a fantastic platform to celebrate both!”

Speaking at the launch, Conor Grimes said: “It’s great to get involved with an iconic local brand like Sunblest. I know it was the brand on the table while I was growing up and it’s on the table for my family today. It’s fantastic to see Sunblest so ‘plugged in’ to consumers needs today and bringing some fun and sunshine to everyday life!

“Both Alan and myself are looking forward to a deluge of brilliantly funny one liners. We could be out of a job!”

For more details on how to get involved in the ‘Breadpan’ humour campaign, check

Belfast Telegraph