Belfast Telegraph

Superdry owner plans new stores to make the most of fitness market

By Ravender Sembhy

Fashion retailer SuperGroup has announced plans to launch a chain of standalone sportswear stores as it looks to cash in on the lucrative fitness market.

The company, which is behind the Superdry brand, said it will open a raft of Superdry Sport standalone stores in a move aimed at accelerating its "global lifestyle" strategy.

The first Superdry Sport standalone franchise will be in Grenoble, opening in October, and the group plans to roll out up to four more stores by Christmas before a wider round of openings next year.

The firm pointed to SuperGroup's two largest markets, the UK and Germany, for sport at $9.4bn (£7.2bn) and $11.2bn (£8.6bn) respectively.

The world's largest market for sportswear is the US, one of SuperGroup's "development markets", at $103.6bn (£79.6bn).

Chief executive Euan Sutherland told the Press Association the expansion will come in the guise of "shops in shops, franchise outlets and an extended online presence".

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