Belfast Telegraph

Thursday 24 April 2014

Supermarket says yes please to our cheese

Cheesy grins all round as Michael McCambley (left), commercial buyer for Sainsbury’s Northern Ireland, and Kevin McManus, sales manager for Fivemiletown Creamery sample the award-winning Ballyoak smoked brie

Gourmet cheese maker Fivemiletown Creamery has landed a contract to supply its Ballyoak smoked brie to more than 250 Sainsbury’s stores across the UK.

The Tyrone company’s cheese will be used as part of the supermarket chain’s ‘Taste the Difference’ range. Last year, Fivemiletown supplied Sainsbury’s with another of its brie cheeses, called ‘An Brie Beag’, as part of the retailer’s Great British Cheese range for the Christmas market.

Kevin McManus, the creamery’s sales manager, said: “Being invited to supply one of the UK’s most quality conscious retailers is an important breakthrough for us, providing a significant growth opportunity for our soft cheese business.

“Winning business on a national level with Sainsbury’s for two of our gourmet cheeses is a real testament to the emphasis we place on quality and flavour at Fivemiletown.”

Mr McManus said Sainsbury’s had also expressed an interest in the creamery’s Boilie marinated goats cheese pearls, which it expected to launch later this year.”

Michael McCambley, commercial buyer for Sainsbury’s in Northern Ireland, said: “We are committed to sourcing Northern Irish products as there are so many top quality producers here. The fact that the Ballyoak smoked brie has been added to the Taste the Difference range underlines the quality of the product.”

Sainsbury’s Northern Ireland previously stocked Mini Ballyoak, but this has now been replaced on shelves by the Sainsbury’s Taste the Difference Ballyoak wedge.

Mr McManus said that Ballyoak has won gold in the world cheese awards twice in the last seven years, and attained seven other awards in the same period.

rmorton@belfasttelegraph.co.uk