Belfast Telegraph

SuperValu on a mission to get Northern Ireland cooking

By Staff Reporter

Supervalu is on a mission to get Northern Ireland back into the kitchen with the launch of its new £1m 'Let's Cook' campaign.

Announcing the investment, the retailer revealed a new survey which shows almost one in five people do not cook meals from scratch. The campaign will be led by SuperValu chef ambassador, Noel McMeel, 'wellness ambassador' Estelle Wallace, Jilly Dougan and Sarah Patterson, owner of The Little Pink Kitchen.

Noel McMeel said: "With increasingly hectic lifestyles, consumers are crying out for inspiration."

Belfast Telegraph

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