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TalkTalk continues its recovery after falling prey to 'car crash' cyber attack

By Holly Williams

Published 13/05/2016

TalkTalk has brought the number of those leaving the group down to its lowest ever quarterly level, at 1.3%
TalkTalk has brought the number of those leaving the group down to its lowest ever quarterly level, at 1.3%

TalkTalk has brought customer "churn" - the number of those leaving the group - down to its lowest ever quarterly level, at 1.3%, thanks to actions launched following a high-profile cyber attack.

The group offered customers a free upgrade to help soothe concerns after the data breach and created a new bundle of online and telephone security features to boost customer protection.

But the attack was branded a "car crash'' earlier this year by Information Commissioner Christopher Graham, who said it was a warning to the sector.

On an underlying basis, earnings grew 6.1% to £260m thanks to a step-up in the final six months. The group said that it expected current year earnings to rise to somewhere between £320m and £360m.

Its results showed a surge in mobile and broadband customers, with net subscribers up 90,000 and 72,000 respectively in the fourth quarter. But it said that TV customer numbers dropped, down 14,000 in the fourth quarter and 25,000 over the year, as it focused on mobile and broadband.

The firm is hoping to see TV subscriber numbers recover after announcing a deal to offer BT Sport channels from June.

As part of an industry push to increase fibre optic broadband across the UK, TalkTalk also said it completed its first trial at the end of March and was looking to roll it out nationwide.

Belfast Telegraph

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