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Tasty snack deal for Coleraine cheddar

By Staff Reporter

Irish food giant Kerry Foods has won a deal to supply its new Coleraine cheddar snack packs at Asda stores across Northern Ireland.

The two new chilled lines are the first adult food-on-the-go snack packs to be produced in the province.

The packs pair Coleraine mature cheddar with crackers and a 'chunky country relish' or 'sticky chilli chutney'.

David Neill, national account manager at Kerry Foods, said the packs were aimed at a fast-growing market.

"Snacking is one of the fastest growing consumer trends in the market today, with one in three consumers seeking a more nutritious food-on-the-go option," he said.

"Our new product development team recognised this gap in the market and took the opportunity to use one of our core products, Coleraine cheddar, to develop a new healthier snacking product targeted towards adults.

"Using Northern Ireland's favourite cheese, our new snack packs offer consumers an option which is high in protein and calcium."

Brian Conway, Asda buying manager in Northern Ireland, added: "Asda is committed to providing its customers with a wide variety of products which meet their needs.

"We have seen that options for healthy snacking are increasingly more important to our shoppers, which is why we're delighted to continue our relationship with Kerry Foods and bring its new innovation to Asda."

Kerry Group owns six facilities in Northern Ireland including Henry Denny & Sons in Portadown, Dairy Producer Packers in Coleraine and Golden Cow in Craigavon.

Asda has 17 stores across Northern Ireland.

It's now the province's second most popular supermarket, and accounts for 17.4% of the food, alcohol, household, health and beauty products sold here.

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