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Tesco and Sainsbury's slice of Northern Ireland market shrinks

By John Mulgrew

Published 09/06/2016

Supermarket chain Tesco has predicted record sales of craft beers and ciders during the Euro 2016 tournament
Supermarket chain Tesco has predicted record sales of craft beers and ciders during the Euro 2016 tournament

Tesco and Sainsbury's shares of the Northern Ireland supermarket sector have fallen 1.2%, the latest figures show.

German discounter Lidl continued to grow its chunk of the market in the region, with sales up by 5.9% in the 52 weeks to May 2016, according to the latest data from Kantar Worldpanel.

Asda and Sainsbury's now claim equal shares of the grocery spend here after Asda's chunk increased by 1.3%.

The results came as Sainsbury's posted a 0.5% decline in like-for-like sales.

The supermarket chain blamed the decrease on the ongoing price war. It also warned that trading would remain "challenging for the foreseeable future.

There are around 55 Tesco stores of varying sizes across Northern Ireland, while Asda has 17.

Lidl, meanwhile has 38 stores across the region, but the German chain's shops are in a smaller format than their rival operators.

Belfast Telegraph

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