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Tesco's Northern Ireland market share bounces back

By Rachel Martin

Published 22/11/2016

Tesco's market share is up by 1.4%
Tesco's market share is up by 1.4%
Tesco's market share is up by 1.4%

Northern Ireland's largest supermarket Tesco's market share is up by 1.4%, latest figures show.

It follows a small drop in the chain's market share last month.

At 34.8%, more than a third of food, drinks, alcohol, household, health and beauty products bought here were purchased at one of the chain's 50 stores - according to Kantar Worldpanel.

The figures are based on the 52 weeks to November 6, 2016.

Meanwhile, the region's second largest retailer, Sainsbury's, saw a 0.2% drop in its market share to 17.4%, comparing to Asda's 17.3%.

Sainsbury's operates 13 stores here compared to 17 Asda stores.

But the biggest winner was Lidl which saw the largest increase - with an extra 1.9% of the total more spent here compared to last year, bringing its market share to 5.1%.

The German retail chain has 38 stores across the region and has continued to push its range of Northern Ireland produce.

Other multiples, a category including Dunnes, M&S, Co-op and Iceland, also saw a 1.9% uplift in market share to 9.2%.

Belfast Telegraph

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